Content Tips for Better Lead Conversion - Create Better Content that Attracts More Leads
Want to get more leads for your company?
Having a steady stream of leads can prove to be a major lifeline for your business.
However, generating property management leads is easier said than done. If you find yourself in need of lead generation, you will want to leverage content marketing to accomplish it. Content marketing can be a powerful way to drive warm leads to your business. Below, we will be going over some of the top tips to leverage content marketing for lead generation.
1. Superior, quality content (text, videos, pictures, icons)
The first rule of generating leads with unique content is an inherent focus on crafting high-quality content. In order to properly brand your property management business and be successful, you need to have a focus on creating content that your target market would be interested in. It's necessary to have content that people want to consume. You need to be providing value to your readers and those that you are actively marketing to. Otherwise, you will be unable to generate leads from it. Therefore, you should focus on producing valuable content on your company website that people are actively seeking in your marketplace.
2. Create content that solves your clients problems
The best way to really leverage content marketing in a way that will drive leads to your business is by solving problems. You want to create content that solves problems, whether by informing them or by providing them with valuable information. You can create pieces that they are actively seeking answers to, or for other keywords they are searching online. This is only going to improve your ability to convert them into leads for your business. For instance, creating content that is ultra-targeted and solves answers to questions they might have.
3. Give out helpful content as an incentive (lead magnet)
This is a big one that tends to be very effective. You want to create a highly actionable and valuable piece of content. By creating this content, you can then offer it up as an incentive for signing up for your email list. You can create something like a guide with helpful tips or common mistakes property owner and landlords make. Surely, property owners on your website would want to read that info, and would likely want to download it from you by providing their info.
This can help you drive a lot of prospects to your business because you are giving them something directly in return. By having people complete an email form with an incentive attached, you should be able to drive highly targeted leads directly to your business.
4. Maximize opt-in forms and calls-to-action
Having opt-in forms on all your pages that are easily accessible is a key factor in getting good results with your lead generation efforts. You should be looking to prominently place opt-in forms as a sidebar or somewhere to make it very accessible to enter their information, and use colors that stand out and get attention. You want it to be really easy for potential clients to see how they can provide their information to you.
5. Create video content for your website
Videos are an incredibly powerful way to drive traffic to your website or business and to generate leads.
By using multimedia forms of content like videos, you should be able to drive a high level of engagement and generate interest much more effectively. Along with this, it comes with the added benefit of allowing your videos to get shared and even have the potential to go viral, which can drive more views and potential leads to your business.
In the end, content creation can and should be an integral component of your growth strategies. By following the tips above, you should be able to get the most out of your lead generation strategies and efforts.
If you want to read our full in depth lead generation guide for property managers, click here.