top of page

Boost Your SEO By Choosing the Right Property Management Keywords for Your Website

November 4th, 2020
Want to grow your property management company?
keyword selection process

Having a website that can't be found online by your potential clients is a complete waste. We don't want that to happen to you!

In order for your property management company website to get needed exposure and be found for targeted online searches, you need to choose the right property management related keywords that are being searched online by your potential clients. From there, you can build your website content accordingly.


This is where some detailed SEO research and strategies will come into play.

SEO is defined by the industry experts at SearchEngineJournal as: 


"The process of optimizing a website – as well as all the content on that website – so it will appear in prominent positions in the organic results of search engines. SEO requires an understanding of how search engines work, what people search for, and why and how people search."

With the proper research, focus, and execution, choosing the right keywords to target will help you get more ideal potential clients to your website.

Today we will break it all down so you understand exactly how you can do this for your own property management company.

What are keywords?

example of what a keyword is.jpg

Keywords - otherwise known as online search phrases/words - are common words, phrases, or even sentences that people are searching online when they are looking for something in particular,  like a property manager.

Let's say we are talking about a Landlord or property owner searching on Google for a property manager in Atlanta, GA.

One example of a common "keyword" that Landlord might be searching for would be something like "property managers in Atlanta GA"

The Landlord is expecting that by typing this into a search engine like Google, the search engine will show some good property management companies in the area.

That's exactly what the search engine algorithm will do. It will provide some relevant results in the search engine results page (SERPS) displaying property mangers in that area so the searcher can visit company websites, check online reviews and reputation scores, etc.

So how does the search engine know which sites are relevant?

The role of keywords when it comes to SEO

In order for your website to appear in search results for any particular keyword, your website needs to have relevancy built up for that keyword. How do you do that?

Use your keywords on your page in a natural way by creating great content. Rather than thinking of your keyword as a keyword, think of it more as a topic. Then you'll go create a bunch of unique, helpful, in-depth content on that particular topic.

Search engines want to show the best, most helpful sources.


So, if you want to be found online for a search like "property managers in seattle, wa" your best bet is to create a really great page on your website about your property management services, FAQ's, tips, and in-depth info about your company.

By creating great content focused around this topic (keyword), you will build a strong relevancy for this keyword on your page, and search engine algorithms will want to include it in the results.


Keep in mind, the better the content is, the more likely search engines will favor it over less quality content.

How do you find and choose the right keywords?

Part of any property management marketing game plan should include doing the proper homework upfront.


This includes "keyword research", which is the process of using the right tools and software to find out how many people are searching online for a particular keyword each month. This amount of searches for a keyword is referred to as "search volume".

Obviously, the relevant keywords with the most search volume will bring the most potential for targeted traffic from your potential clients. 


Once you have the proper keywords discovered, you can come up with your plans to create amazing content, optimize your website pages for these searches, and even do some content outreach for link building to improve your website authority.

Common Examples of Keywords for Property Managers:

For property managers across the US, a lot of the most popular keywords are quite similar, made unique by using local identifiers like "city" and "state" or even "county".

Here is a list of common keywords that usually have the most search volumes:

-"Property managers in [city] (or) [city, state]"

-"Property management in [city] (or) [city, state]"

-"Property management [city] (or) [city, state]"

-"Property managers [city] (or) [city, state]"

-"Rental property management [city] (or) [city, state]"

-"Real estate management [city] (or) [city, state]"

-"Top property management companies [city] (or) [city, state]"

-"Apartment property management [city] (or) [city, state]"

-"Apartment property management [city] (or) [city, state]"

-"Property management services [city] (or) [city, state]"

-"Rental property management company [city] (or) [city, state]"

-"Real estate property management [city] (or) [city, state]"

-"Apartment management company [city] (or) [city, state]"

-"Residential property management [city] (or) [city, state]"

-"Apartment management [city] (or) [city, state]"

-"Real estate management company [city] (or) [city, state]"

-"Rental management companies [city] (or) [city, state]"

-"Residential property management [city] (or) [city, state]"

-"Best property management companies [city] (or) [city, state]"

-"Property management companies [city] (or) [city, state]"

-"Building management company [city] (or) [city, state]"

Other Specific Keywords (Long-Tail)

In addition to those highly searched for (and highly competitive) keywords mentioned above, there are also some other less common keyword opportunities that might come in the form of questions or longer search phrases.


These are often referred to as "long-tail" keywords because they are longer and more specific in nature.

These searchers are usually people who have a specific question or problem and they might just be typing in a full sentence. By creating content for these long-tail searches, you can provide helpful content and answers, and increase your chances of being found.

Here are a few potential examples that a Landlord or Property Owner might search:

-"How do I evict a tenant in [city] (or) [city, state]?"

-"What can I do if my tenant doesn't pay rent in [city] (or) [city, state]?"

-"Where to advertise my rental property in [city] (or) [city, state]?"

-"Tenant/Landlords rights in [city] (or) [city, state]?"

You likely know the problems and questions that property owners and Landlords in your state might be dealing with, and you also have experience and answers to provide.


You should use questions like these to create some helpful in-depth content and position your property management company as the local experts, while increasing your chances of being found for less competitive searches.

Using Keyword Placement Correctly On Your Website

where to optimize keywords.jpg

There are certain places that you should strategically place your chosen property management keywords on your website pages to make it very clear to search engine algorithms exactly what your pages are about.

The places you need to optimize for your keywords are:

  • URL's

  • Page Titles

  • Meta Descriptions

  • H1- H6 Heading Tags

  • Image Alt Tags

  • In your content naturally

These are critical places that Google is checking to understand what a page is about, in addition to the rest of the content on the page (both very important).

Careful with Your Density - Don't Overdo it

Understandably, you might think it's a great idea to plaster your keyword all over the page, hoping it's going to pick up a ton of relevancy and rank that page.

Not the case! This is called "keyword stuffing".


Not only will doing this make your content look unnatural and unreadable, it is against Google's webmaster guidelines, and will hurt your website more than help it.


Your keywords should only appear as often as they naturally should. No more.

We've said it before and we'll say it again, focus on creating unique high-quality content.

Don't Cannibalize Your Website Pages

Also, if you are thinking it might be a good idea to plug in all your keywords all over your different pages for some reason, don't do that either.


That's called "keyword cannibalization" and it tears down the relevancy of each page by diluting the focus.

Usually, each page on your website should have one keyword, focus, or purpose. The exception to this would be a page with many VERY similar keywords that don't include any major differentiators.

Wrapping Up

SEO can be pretty tricky, and you want to make sure you do things right and play it safe. Choosing the right property management related keywords is the first place to start, and by doing it the right way, your marketing campaigns will deliver more targeted results.

If you need help with SEO Strategies or have any questions about choosing the right keywords for your company, get a free analysis from our team at Goodjuju today. We will be happy help you understand more of how this all works.

Want to grow your property management company?
bottom of page