Are You Thinking Of Starting A Property Management Company?
There are a lot of things to consider before starting a property management business. From legal requirements to how you will get clients and provide good service for the properties you will manage.
What are the main things you need to consider when getting started?
1- Licensing in your state
Depending on which state you want to start a property management company in, there will be different licensing requirements that you need to consider before worrying about anything else.
For step-by-step guides on how to start a property management company in your state, just click on the state below for more specific information:
2- Choosing your company name
For branding purposes, you want to start off right by choosing a name that reflects what you are about as a company and its the first impression people will have with your company.
Uniqueness - Your brand name should set you apart from other local competitors so that people can easily differentiate your business from theirs.
Modern and Simple - Both your name and logo should be simple and easy to remember. You don't want to complicate things with the name and you don't want to make a crazy logo with too much going on or too much colors. Sometimes, less is better.
3- Get a property management website
To get found online by property owners and investors you should make sure that you have the best property management website in your city. This ensures that you really stand out from your competition and make an amazing first impression that tells potential clients you are the company to work with.
Modern Design - If your site looks old and clunky, how do you expect your potential customers to trust you and your business? If your website is modern and fresh and incorporates all of the essential design and lead capture elements, you have a great foundation.
Trust and Lead Capture - Your new property management website needs to build trust with potential clients and be focused on generating property management leads.
4- Marketing and SEO
You have already thought about it. How will you plan your property management marketing? In order to be found online by potential customers who are searching for your services you will need to have a focused marketing strategy that includes local SEO and pay-per-click (PPC). These strategies will ensure that owners and investors in your area can find you online when they are searching for a manager.
SEO - To make sure that potential clients can find you online when they are searching for a manger in your city, you'll need an amazing SEO strategy. This includes both on-page and off-page SEO
Advertising - You should also strongly consider running online ads on Google. With Google ads, you pay for each click you get to your website (PPC). The ad you setup on Google will appear like a regular website in the search results, and you can choose what specific searches you want to appear for.
5- Your Management Style/Structure
Do you plan on being a one-man-show or being able to immediately hire staff members to help with the day-to-day property management and leasing tasks? There are different ways to structure your company and offer your services, and you will want to have an idea about this so you can present it to potential property owners as an advantage to them
Portfolio Style - In the portfolio style of property management, the property manager handles all aspects of day-to-day management for any properties they manage. They do the leasing, the advertising, handle calls, schedule repairs, etc. They also have direct communication with the property owner. This model is very personalized and provides a high level of intimate service, but a property manager can get burnt out more easily.
Departmental Style - In the departmental style of property management you would need different staff members to manage different things like leasing, maintenance, reception, etc. This can be an efficient style of a management company but typically it's not possible when starting a new company unless you have enough capital to support it.
Feeling confident? Or do you have more questions?
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