There are property owners searching online every day for a property manager in cities all across the US
*Amount of monthly online searches for property managers by major cities
With more and more people turning to online search every year, the value of standing out online as a property manager continues to increase
How Do We Help Increase Your Online Exposure?
Proven Search Engine Optimization Strategies for Property Managers
Keywords + Content
We research the most targeted online searches like "[city] property management" and create unique, helpful content for these as well as other "long tail" keywords on your website to give you search relevancy.
In order for your SEO campaign to get real results, your company needs to be mentioned and linked to online by other relevant websites. We find opportunities and create content for outreach on your behalf and get mentions/links for you, the right way.
We optimize your website pages to be technically optimized and structured so that search engine crawlers can most easily understand what searches and keywords your page is relevant for and show them in searches.
A major factor for both building trust and for property management SEO is generating real online reviews from your current and past clients to showcase your proven expertise. We have a proven system to help you generate real reviews from clients.
There are dozens of critical local business listing websites. The more listings you have and the more consistent your NAP is on the web, the more confident search engines will be to show your business. We build them.
Adding new content and updates to your site shows that your site is not old and outdated. Fresh content and updates sends the signal that you are active and up-to-date. We help you come up with changes and additions to your site to keep it fresh over time.
There are already property managers in your city who are doing well on search. Wouldn't you like to know why? We dive deep into what behind the scenes tactics are working and we reverse engineer them for you.
Monitor and Report
Using our tools and systems we keep track of what is happening with your progress and keep you in the loop throughout each month with detailed reporting on your SEO campaign showing trends, patterns, and our game plan for the next month.
(We'll record a custom video analysis and email it to you!)
What Makes Our SEO Services Different Than Normal Agencies?
These two reasons are very significant
We Only Work With PM's
There are 1000's of SEO agencies who work with any type of business who comes to them. It's impossible for them to truly understand your SEO needs as a property management company. Every industry has many specific needs and best practices. At Goodjuju, we only work with property managers and strive to keep developing the most effective search engine optimization and marketing ideas for property managers.
We Cover the Full SEO Spectrum
When most advertising agencies talk about "search engine optimization" they only talk about things like keyword research, content creation, and on-page optimization. They fail to cover equally important (and difficult) strategies related to off page strategies like white-hat link building, content outreach, business listings, local citations, etc. These are the signals that will really move the needle for your website rankings, and unlike others, we cover all of them 100%.
Why Are Both Aspects of SEO Critical For Achieving Optimal Results?
What sounds better: 50% or 100%?
If you really want to get exposure and leads you need 100% of the sphere covered. This means that not only should the content and pages on your website be fully optimized, but you also need to be sending search engines the right signals outside of your site. This is called off-page optimization, and it's extremely important for building trust, authority, and popularity with search engine algorithms.
What is On-Page Optimization for Property Managers?
On-site (or On-Page) optimization is the process of creating valuable, unique, and informative content for your company on your website pages and making sure that it is fully optimized for the ever changing requirements of search engines. Here is a summary of what this entails:
Unique, Informative Website Content: Both website visitors and search engines want to see fresh, helpful, and unique content that gives search engine users the answers or information about your brand and services that they are looking for. If your content is thin, duplicate, or just not interesting, search engines will not value it nearly as much.
Layout, Speed, Design: Laying out your content in a way that is easy to skim and understand is also really important for online searcher's experiences. Make sure your paragraphs, headings, pictures, icons, and videos are laid out in a way that flows well and is easy to follow. Your pages should also load quickly and be responsive.
Correct Keyword Focus For Each Page: To make sure you are able to be found on Google for the searches you want, each page on your website needs to have the correct focus and usage of keywords or "search terms". You need to use a variation of these phrases to help search engines understand what each web page is about so they know what online searches the pages are relevant for.
Fully Technically Optimized: Every sentence and paragraph of written content on your site needs to be categorized to show the "technical structure" of your site. This further helps search engines understand how to categorize the content on your site. Optimizing site titles, page titles, meta descriptions, headings (H1-H6), and making sure you have a sitemap, robot.txt file, proper site interlinking, and optimal structure are all critical.
What is Off-Page Optimization for Property Managers?
Off-site (or off-page) optimization is the process of sending the right signals to search engines to help them understand that your brand and website are authoritative, trusted, and popular. Search engines want to show the best websites and companies at the top of search engine results page (SERPS), and they use these signals in their algorithm to help determine what websites should appear at the top. These signals include:
Relevant Online Mentions/Links: It's pretty simple, the more times your property management company is mentioned online by reputable and relevant sources with a link to your website, the more trusted and authoritative your brand and website will appear. Online mentions of your brand in the form of a link are an absolutely major offsite signal.
Local Business Listings: You probably already know of, or use, local business search engines like Google, Bing, Yelp, Yellow Pages, Facebook, etc when you are looking for information about local businesses. It's no different in property management. Search engines care about how many business listings you have across these sites (there are dozens and dozens), and the consistency of the information across these listings. The more local listings you have across the web with consistent N.A.P. (Name, Address, Phone) of your business, the more likely you are to appear in hyper local searches ("property management near me") or ("property management Chicago") for example.
Niche Relevant Citations: Similar to local listings, niche business listings are online listings of your PM business on different real estate focused sites that gather information to categorize businesses across the US. When you have a citation on respected websites with your business information, it's yet another signal that search engines weigh in their complicated algorithms that determine where to rank your company for online searches.
What Are Your Options For SEO As a Property Management Company?
Like everything in life, you have some choices
Option 1- Don't do it at all
If you don't care about being found online by more potential property owners or you don't have the budget, you can skip it for now and focus on other activities to try and get leads.
What you should do: Focus on activities like networking and building relationships with real estate agents who can refer property owners who need management
Resource for this: Hustle and time
Benefits: Possibly cheaper (but a lot more time required)
Negatives: Your competitors who are currently optimizing will get further and further ahead of you making it hard to catch up to them later when you decide to get in the game
Option 2- Try to do it yourself
If you are the DIY type, you could always attempt to do it all by yourself or have someone at your property management company do it. It will take time and there is a big learning curve, but it's possible if you dive in 100%.
What you should do: Find a lot of resources or mentors in the SEO sphere and learn by trial and error
Resource for this: Online courses, Blogs
Benefits: You might just become an SEO guru (is this what you want?)
Negatives: Trial and error, possible costly mistakes, less time to focus on your PM business
Option 3- Let Goodjuju handle your SEO
If you are ready to start seeing some real improvements with your property management SEO and start getting more leads on repeat for months and years to come, Goodjuju has the proven solutions to make this happen for your company:
You are investing in your company: The work we do on your SEO has a long lasting effect. Even after we are finished with the project you will continue to benefit for years
Transparent and track-able results: With the software we use, you will have your own online account to track your Google and Bing search engine rankings 24/7
You focus on your property management company: No need to try and wear more hats than one. We handle the nerdy stuff, you worry about operating your PM biz
No time intensive activities required: No need to try learning SEO or pawning it off on one of your team members. We have been doing this for years and know how to get results
Frequently Asked Questions
How long does SEO take to work?
We show you real improvements every month. Every market and situation is different, but SEO is a long term game that does not typically produce instant results. The long term results are amazing and almost permanent if done right, but you need to be in it for the long haul. Expect real increases in traffic and leads after 3-5 months.
Will I be stuck in a contract?
Nope! Our SEO services are month-to-month and we earn your continued business with real monthly improvements that we show you and you can cancel at anytime.
What does your service cost?
Due to the varying competition from city to city, we need to analyze your situation before we can get you pricing. We'll provide you with multiple SEO plans so you can choose the best fit for your situation, and we'll provide our recommendation.