There are property owners searching online every day for a property manager to hire in your city
*Amount of monthly online searches for property managers by major cities
As technology further dominates our everyday lives, the value of being found via online search continues to grow
How Do We Get Your Company Found Organically By More Property Owners on Search Engines?
It all comes down to creating the right algorithmic signals
Local SEO Citations
There are over 200 local business listing websites like Google My Business, Yelp and Yellow Pages. The more consistent your NAP is on the web, the more likely Google will show you for local searches.
Search engines like to see that your brand is active and engaged socially. We help you with brand features and engagement to show that your brand is connected with your customers.
Blogs On Popular Sites
Having relevant and related content posted on other PM or real estate websites with a link to your website tells Google that you are an authority in the PM industry. We blog for you on our connections of sites for this.
Local SEO Optimization
Having your local business profiles published and fully optimized is extremely important for Local SEO to send the right signals to search engines about your company.
When you have links on other powerful (authority) websites, this sends signals to google that your website is popular and trusted. We seek out links on powerful trusted sites to surge your authority and website trust.
A major factor for both building trust and for property management SEO is generating real online reviews from your current and past clients to showcase your proven expertise.
(We'll record a custom video analysis and email it to you!)
What Makes Goodjuju Different Than Normal SEO Agencies?
These are two of the many reasons, but they really do matter
Why Are Both Aspects of SEO Important For Achieving Optimal Results?
What sounds better: 50% or 100%?
If you really want to obtain website traffic and leads you need 100% of the SEO sphere covered. This means that not only should the content and pages on your website be fully optimized, but you also need to be sending search engines the right signals on the web. This is called off-page SEO, and it's extremely important for building brand trust, authority, and popularity to show search engines like Google that your website is important and that it should rank higher.
What is On-Page SEO for Property Managers?
Onsite (or On-Page) SEO is the process of creating valuable, unique, and informative content for you company on your website pages and making sure that it is fully optimized for the ever changing requirements of search engines. Here is what on-page SEO entails:
Unique, Informative Website Content: Both website visitors and search engines want to see fresh, helpful, and unique content that gives search engine users the answers or information about your brand and services that they are looking for. If your content is thin or not interesting or informative, search engines will not rank you higher.
Intriguing Layout and Design: Laying out your content in a way that is easy to skim and understand is also really important for online searchers. Make sure your paragraphs, headings, pictures, icons, and videos are laid out in a way that flows well and is easy to follow.
Correct Keyword Focus For Each Page: To make sure you are able to be found on Google for the searches you want, each page on your website needs to have the correct usage and ratio of keywords or "search terms". You need to use a variation of these phrases to help search engines understand what each web page is about so they know what Google Searches to show your website for.
Technical SEO Fully Optimized: Every sentence and paragraph of written content on your site needs to be categorized to show the "technical structure" of your site. This further helps search engines understand how to categorize the content on your site. Optimizing site titles, page titles, meta descriptions, headings (H1-H6), and making sure you have a sitemap and robot.txt file are critical.
What is Off-Page SEO for Property Managers?
Offsite (or off-page) SEO is the process of sending the right signals to search engines to help them understand that your brand and website is an authority, is trusted, and is popular. Search engines want to show the best websites and companies at the top of search results, and they use these signals in their algorithm to help determine what websites should appear at the top. These signals include:
Online Brand Mentions: It's pretty simple, the more times your property management company is mentioned online with a link to your website, the more popular you appear in the eyes of Google and Bing. Online mentions of your brand in the form of a link are a major signal in terms of offsite SEO.
Links in Articles and Blogs: Obtaining high quality backlinks on authority websites is also a very important signal for search engines. For example, if you are a property management company in Seattle, having a link pointing to your website on another website article with the link hyper-text being "Seattle Property Management Services" would be a very strong signal for your website.
Local Business Citations: You probably already know of, or use, local business search engines like Google, Bing, Yelp, Yellow Pages, Facebook, etc when you are looking for information about local businesses. It's no different in property management. In fact, search engines care about how many business citations you have on these sites (there are hundreds), and the consistency of the information. The more local listings you have across the web with consistent N.A.P. (Name, Address, Phone) of your business, the more likely you are to appear in hyper local searches ("property management near me") or ("property management Chicago") for example.
Business Directory Listings: Like local citations, business directory listings are online listings of your property management business on different business focused search engines that gather information to categorize businesses across the US. When you have a link on respected business directory listing websites with your business information, it's yet another signal that search engines weigh heavily in their complicated algorithms that determine where to rank your company for online searches.
Mentions on PM or Real Estate Websites/Blogs: When another website in the property management or real estate industry references your company on their website, this is a signal that your company is a trusted leader in the niche. Google wants to show trusted leaders at the top of their search results, so getting mentioned in the form of a link on other PM or real estate sites is a major signal in terms of relative trust and authority in the property management niche.
What Are Your SEO Options As a Property Management Company?
Like everything in life, you have a choice
Option 1- Don't do any SEO
If you don't care about being found online by more potential property owners or you don't have any budget for SEO, you can skip it for now and focus on other activities to try and get leads.
What you should do: Focus on activities like networking and building relationships with real estate agents who can refer property owners who need management
Resource for this: Doorgrow
Benefits: Possibly cheaper (but a lot more time required)
Negatives: Your competitors who are doing SEO will get further and further ahead of you making it hard to catch up to them later when you decide to do SEO
Option 2- Try to do it yourself
If you are the DIY type, you could always attempt to do it all by yourself or have someone at your property management company do it. It will take time and there is a big learning curve, but it's possible if you dive in 100%.
What you should do: Find a lot of resources or mentors in the SEO sphere and learn by trial and error
Resource for this: Online SEO courses, Blogs
Benefits: You will become an SEO guru (is this what you want?)
Negatives: Trial and error, possible costly mistakes, less time to focus on your PM business
Option 3- Let Goodjuju handle your SEO
If you are ready to start seeing some real improvements with your property management SEO and start getting more qualified traffic and leads on repeat for months and years to come, Goodjuju has the proven solutions to make this happen for your company:
You are investing in your company: The work we do on your SEO has a long lasting effect. Even after we are finished with the project you will continue to benefit for years
Transparent and track-able results: With the SEO software we use, you will have your own online account to track your Google and Bing search engine rankings 24/7
You focus on your property management company: No need to try and wear more hats than one. We handle the SEO stuff, you worry about operating your PM biz
No time intensive activities required: No need to try learning SEO or pawning it off on one of your team members. We have been doing this for years and know how to get results