6 Great Ideas For Your Property Management Website Blog Topics
It's hard to know what to write about on your property management blog. Here are 6 great ideas to get you started out.
As a property manager, coming up with content for your website blog can be a chore. It’s not like you don’t already have so much other stuff to focus on from new tenant, existing tenants, defaulting tenants, cleaning and preparation, converting your leads, looking for new investment opportunities, processing payments, sheesh …
That’s a lot to deal with. So, coming up with new content is way down on your list of “to-dos’”. So, we’ve put together a list of ideas that should help you get started without having to do it yourself. After you read through this list, you should easily be able to find something that resonates with you and you can do fairly quickly. So, without wasting any more time, here are 6 great topics for your property management website blog.
1. Things You Can Do This (Insert Season Here)
Here’s an easy topic that will give you at least four articles a year, if not more (maybe even 12). Going beyond seasonal/monthly, you can easily start to incorporate special events too. By doing this, you are showing off your local community/region, making it even more valuable to those considering the area. For example, if you were a HOA management company in Chicago, you might write about places to see downtown during the Holiday season.
Of course, having photos of people enjoying themselves would be a good thing. Even better would be if you happened to be in them too.
2. Why Great Pictures Convert Online Viewers Into Rental Tenants
It’s been said that a picture is worth 1,000 words, and to an extent, that is true. However, a picture can also leave a lot to be desired. In fact, a bad picture can send potential tenants running for the hills (or a competitor) real fast. Without getting into this too deep, a great picture, with great lighting, focusing on the best elements, will capture potential tenants like sugar does ants. Your pictures should have the tenants salivating at the idea of this being their new home. If it doesn’t do that, take some better pictures.
3. What’s The Purpose Of A Property Manager, And Why You Need One
There are so many property owners that don’t have property managers. They don’t even understand why a property manager is necessary. Or maybe they have a bad property manager and should consider switching companies. In most cases, the benefits of bringing in a property manager far outweighs the cost that they inherently bring to the table. Under this topic, you can explain the reasoning behind bringing in a property manager to handle all the day-to-day operations of each of the properties.
As a property management company, helping owners understand the importance of a property manager is just “Goodjuju”. Most property owners won’t see the benefits, unless you find a way to break it down for them where they’ll see the cost benefits. Take the time to show the cost of a property manager, what a property manager does, how the property manager will help reduce wasted time on menial tasks, and how that adds up to more money in the property owners’ pockets.
4. Write About The Most Searched For Questions (FAQ’s)
This is an easy one to work with because the questions are already out there, and people are searching online for property management info. Not to mention, you’ve probably already answered them multiple times (maybe even this month).
Questions such as:
What Are The Fees?
What Rate Are Properties In My Area Going For?
Who Handles Maintenance?
Will You Market My Property For Me?
And so on …
See, you’ve already answered these most likely. Now, you have something else you can blog about that won’t take a ton of time and/or research.
Bonus tip: you might also consider adding local rent reports, like this one from ABODO for example. Your readers will find this information valuable and extremely helpful.
5. Do A Process/Task Breakdown
Here’s another way to get hundreds of topics to write about. Think about every part of the property management process. Then write down all of the steps. After that, take the time to really go over the steps individually and break it down into super-basic steps. For example, you could write about the signing process, what is needed, what to expect, how long should it take, after it is over, literally every little step.
You can repeat this over and over and have content/topic ideas forever.
6. Making The Switch To Digital Locks Can Save A Lot Of Overhead
If your properties don’t already have digital locks, then you might be behind. Again, a lot can be said for technology and how it can make attracting new tenants even easier. Well, for property owners, having the ability to disable a lock when a tenant has moved out is a whole lot easier than having to rekey all of the doors (or get all of the physical keys back). Not too mention, if the tenants get locked out, the property owner has the ability to let them in from a simple command on their smartphone and/or software. Of course, getting property owners on board with this should not be too difficult. All you have to do is show them how this works, why it will save them time and money, and what it will do to increase their rental conversions and retention.
All of these are great topics to get started with for your property management website blog. And if you look through all of the topics, you should easily be able to break them down into even more juicy material to work with.
Ultimately, this list should be the tip of the iceberg for you, helping you to get a feel for some new content. Maybe you’ve already written on all these topics. That’s great! Now, can you dive down deeper and really maximize the content space without droning on-and-on? After reading through this, you should easily be able to brainstorm at least 10 new topics to add to your property management website blog.